“Asher Yaron has been a coffee freak for over 15 years. He is the creator and founder of F.R.E.A.K. Coffee in Ubud, Bali, Indonesia, and soon in the Philippines. He has worked professionally in all aspects of the coffee process, “from the cherry to the cup”, comprising; growing, harvesting, processing, roasting, and as an experienced Barista.
Asher’s research and discoveries about coffee focus on the pharmacological effects this natural substance has on the human brain and body. His 2012 TEDx talk is one of the most widely viewed TEDx talks ever about coffee. His YouTube Channel “Coffee University” demystifies and debunks a lot of disinformation promoted by the big coffee companies. Asher’s latest project is developing a home coffee roaster, The “Power Roaster”, that he feels will change and elevate the coffee making ritual of the masses. He truly believes that the powerful effects of Arabica coffee can change people’s lives for the better!”