Priyanka Ann Saini, Chief Strategy Officer at US-based Charlie Pesti, is a marketing and PR strategist who works with customers in the shipping and logistics sector. For her clients, she handles a gamut of services that range from Brand awareness, PR, Digital Marketing and Ad management to Content Architecture, Media & Event Management.
Her aim is to create opportunities for her customers to ensure their message reaches the desired audience, while always positioning them as thought leaders in the industry.
A marketing, content and PR aficionado, Priyanka has worn many hats since the beginning of her career, almost 15 years ago. Her foray into the professional space began with her love for writing. She has authored children’s books and penned a a motivational biography series to encourage reading among young adults under Shree Publications. She has worked with publishing giants like The Hindu on a limited edition luxury bridal magazine that enabled her to connect with Richard Branson’s PR team as well as that of the Burj-Al-Arab. She has worked with the National Institute of Information Technology (NIIT) to develop Teacher Learning Programs (TLPs) in the humanities domain and was on the Editorial Board of the prestigious Defence Services Staff College (DSSC), Wellington, India.
Additionally, she briefly worked with The Princeton Review as a Mentor and Counsellor to prospective MBA and Ph.D students, helping them to understand their strengths, realise their goals and get into their dream universities, many of which were Ivy League Colleges.
However, Priyanka found her true calling only when she entered the maritime space by landing a job as Managing Editor with a leading UK-based maritime news publication. Because of her personal background (a marine engineer’s daughter), her inclination towards the maritime industry came naturally and the more she learnt, the more she wanted to learn.
As Managing Editor at Sea News (seanews.co.uk
), she worked on building up the brand (from scratch), commissioning content for the daily news website, developing the editorial strategy, interviewing industry leaders for an audience of ship owners, managers and operators, port authorities and other players in the maritime ecosystem. Seafarer welfare is an area she is extremely passionate about and she has written extensively on their plight, especially on seafarer mental wellbeing, which led to her being nominated for the Sea Horse Journalist Award. She also launched the first edition of the digital magazine that can be found here