Rasika Palekar is a qualified BA in psychology, MBA with Marketing Degree and Post Graduate Diploma holder in Advertising and Public Relations.
She is also a certified Reiki level 1 and 2 in 2006. Followed by Certified Pranic Healer in 2017.
Rasika is married to Amit Palekar for 15 years who has a background in advertising and communications field.
They have a daughter – Aarika who is 11 years old and a new addition to their family since a year is a 1 year plus cat – Champ!
Rasika started her career in an advertising agency in 1999 in On Dot Advertising, followed by FCB Ulka, where she worked in client servicing handling clients like Zee TV, Zandu Pharmaceuticals. She also has an experience in one of the popular fine dining eateries of Mumbai – Goa Portuguesa where she handled their business development, marketing and sales, publicity of their outdoor food festivals.
She moved to Dubai in 2005 post-marriage and got an opportunity to follow her passion as an Artist. She ventured into promoting handmade art that included Warli, Madhubani and other Indian Art to bring to Dubai handcrafted Art.
Back to corporate life after a sabbatical in 2015 in the field of Corporate Gifting. Her journey from selling traditional corporate gifts to corporates to a transition in luxury gifting segment taught her the nuances of this field.
Till one day She realised the passion why she chose to venture into her brand- Upahaar!